Facebook’s Next-Generation Like Button Arrives
Facebook has launched the next-generation Like button to help users express a different reaction beyond liking.
While Zuckerberg didn’t express what this new button could look like during the September Q&A, one thing was clear: Facebook did not want to exemplify the up vote/down vote systems in different online communities.
The veil has been removed, and the new button is here.
In a blog post, Facebook product manager Chris Tosswill said, “Today we are beginning to test Reactions – an extension of the Like button that gives people more ways to share their reaction to a post in a quick and easy way.”
The company is still testing the feature and it is available only in Ireland and Spain initially.
This new Like button has key repercussions for businesses and marketers. Tosswill said, “We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook. During this test, Page owners will be able to see Reactions to all of their posts on Page insights.”
Facebook will be able to generate more useful information for businesses and marketers as now users will have more options than like to choose from.